Game Launch Marketing in India
Launch your game in India's 500M+ gamer market. Sterling AG has launched some of India's biggest gaming titles — from first teaser to 30M+ view viral campaigns.
Why India for Your Game Launch?
India is the world's largest mobile gaming market by users, with 500M+ gamers, a young demographic (median age 28), and rapidly growing spending on games. But launching a game in India isn't the same as launching globally — you need an agency that understands the local market deeply.
- 500M+ mobile gamers — largest gaming audience globally
- 70%+ of gamers are under 30 — highly engaged, creator-driven audience
- YouTube India is the #1 gaming content platform worldwide
- Growing spend on in-app purchases and esports viewership
How Sterling AG Launches Games in India
As India's most experienced game launch marketing agency, Sterling AG follows a proven playbook refined across 50+ campaigns:
Phase 1: Pre-Launch Hype
Teaser campaigns, cryptic creator seeding, and community building to generate buzz before launch. Our VALORANT "A Curious Sighting" campaign built massive anticipation for agent Harbor's India launch.
Phase 2: Launch Day Activation
Coordinated creator drops, social media takeovers, Bollywood/entertainment collaborations, and OOH activations. Our #ClashWaliFeeling campaign launched Clash of Clans in India with 31M views — one of YouTube's best performing launches.
Phase 3: Post-Launch Growth
Sustained community engagement, seasonal campaigns, creator programs, and live events to maintain player interest. Our SuperFest (15.4M views) and #ClashWaliDiwali (17M views) kept Supercell titles trending in India months after launch.
Game Launches We've Powered
Clash of Clans India Launch — #ClashWaliFeeling generated 31M views and established the game as a household name in India. Followed by #ClashWaliDiwali (17M views), The Search (7.7M views), and Clash Tak (8.9M views).
Brawl Stars India Amplification — #AlagSaAction with Kartik Aaryan (39M views) and #TriplingInBrawl (36M views) turned Brawl Stars into a mainstream gaming brand in India.
VALORANT Agent Harbor Launch — A multi-touchpoint campaign including "A Curious Sighting" teaser, OOH billboards, an 8400 sq.ft. art installation in Mumbai, and India's first Riot Community Event.
BGMI Anniversary — "The OG Scam" campaign with India's top gaming creators celebrating BGMI's milestone.
Launch Your Game in India
Whether you're a global studio entering India or an Indian game looking to scale, Sterling AG is the game launch marketing partner you need. See our full portfolio or learn more about our gaming marketing services.